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Library Policies

Social Media Statement

Social Media Statement

Use of social media resources by the Library supports the mission of the Library by helping faculty, staff, and students achieve academic success through the promotion of activities, sharing information, and opening of dialog.  Social media include, but are not limited to, Facebook, Twitter, Tumblr, Pinterest, and Instagram.

The Goucher College Library welcomes comments but will remove postings that infringe on confidentiality, privacy, or other academic violations referred to in the College’s Policy On Student Social Media Privacy

The Library is not responsible for content posted by subscribers in any forum, message board, or other social media resource, and such subscriber comments do not reflect the opinions and/or positions of Goucher College Library.

Current College faculty, staff, and students’ activities on social media resources are subject to the overall College’s policies and codes of conduct.

Goals of Social Media Use

The goals of social media use by the Goucher College Library include the following:

  • Increase community awareness of Library services and resources by creating and promoting timely and relevant online content
  • Engage community members across a range of mediums to broaden the reach of Library communications
  • Build virtual relationships with community partners to increase opportunities for learning
  • Promote the library as a community-wide resource for education and entertainment
  • Demonstrate coherency and style in online messages to minimize confusion and establish reliability

 

Social Media Channels

The social media channels used by the Goucher College Library include the following tools. Recommendations and suggestions for “best practices” use are provided.

Facebook

  • Reaches a broad audience of internal and external community members, with one of the largest user populations
  • Good for multi-modal content, e.g. picture + text or link + text, especially medium length text such as descriptions or commentary
  • Common engagement in forms of likes (thumbs up) and comments; discussion is less common on public pages

Twitter

  • Reaches a very broad audience of some internal and many external community members
  • Good for brief text, instant/temporary updates, or easily described content
  • Hashtags (#library; #gouchercollege) are encouraged to enhance “findability” of content
  • Engagement is usually in the form of favoriting tweets or re-tweeting. Straight retweeting is encouraged but quote retweeting can be useful to provide brief additional comments.

Tumblr

  • Visual blogging platform that reaches a relatively young segment of our community. Libraries and the archives/rare books/special collection community have a strong presence.
  • Hashtags are functionally necessary to make content accessible, and visuals (especially animated .gif files) are encouraged. Cross-posting to both Instagram and Tumblr (the latter with a link or additional comments) is pretty common and efficient.
  • Reblogging is a form of engagement in which additional comments/notes can be made as well as allowing users to re-tag content descriptions; reblogging with comments suggests more engagement than unedited reblogging

Pinterest

  • Visual scrapbooking platform that reaches a broad, largely external, audience – virtually all images will link user to an external site, so a good place to drive traffic back to the library website
  • Always check links and content descriptions before re-pinning, since these are easily altered without visual clues, and can lead to spam.
  • Engagement comes at two levels, likes (hearts) and repins. Repins are how information is spread to a broader network and non-community members can discover our content.
  • Hashtags can be used but are not necessary as Pinterest is able to full-text search most boards – but descriptive captions are necessary for this to work, so be sure to describe the content!

Instagram

  • Reaching a younger segment of our community (largely students and prospective students), typical content is pictures with brief text descriptions, typically filtered to alter appearance
  • Information is ephemeral and scanned quickly, so bold visuals with short descriptions on current topics are most popular; hashtags can be used but are not as common as Twitter or Tumblr
  • Liking (hearting) content is typical engagement, few people recycle or broadly distribute content

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